Sellfy vs Gumroad 2026: One of These No Longer Sells Merch
Sellfy vs Gumroad used to be a close call for creators. In 2026 it isn’t — because one of them quietly stopped supporting physical products entirely. If merch is any part of your plan, that decides it before we discuss a single fee.
Here’s the current, verified comparison: fees, features, the print-on-demand situation, and who each platform is actually for now.
This post may contain affiliate links. Please read my disclosure for more info.
the quick answer
- Choose Sellfy if you sell (or plan to sell) merch alongside digital products, or you’re past roughly $200/month — flat subscription, 0% transaction fees, and print-on-demand built into every plan.
- Choose Gumroad if you’re a digital-only hobbyist under ~$200/month who wants zero upfront cost and zero tax paperwork — and you’re fine paying ~13% of every sale for the privilege.
the big change: Gumroad dropped physical products
Gumroad’s own pricing FAQ now lists physical goods among the things you can’t sell, and its public roadmap confirms there’s no first-class physical fulfillment anymore — the old seller-shipped flow and Printful integration are deprecated (legacy listings reportedly kept working, but new ones can’t be created; the change appears tied to Gumroad becoming a Merchant of Record in January 2025). For a t-shirt, mug, or any merch ambition: Gumroad is a no in 2026.
Sellfy went the other direction: print-on-demand is built into every plan, including the cheapest. Pick from 100+ products (tees from $11.69 base, hats, cases, posters), set your price, and when a customer orders, Sellfy’s fulfillment network prints and ships it automatically — no apps, no inventory, no third-party accounts.
fees in 2026: percentage vs flat
| Gumroad | Sellfy | |
|---|---|---|
| Cost structure | $0/month; 10% + $0.50 per direct sale (30% on Discover marketplace sales) | From $29/mo (or $22/mo billed yearly); 0% transaction fees |
| Payment processing | NOT included — add ~2.9% + 30¢. Real all-in ≈ 13% + 80¢ per sale | Standard Stripe/PayPal ~2.9% + 30¢, paid instantly to your account |
| At $100/mo revenue | ≈ $21 in fees — cheaper | ≈ $28 all-in |
| At $1,000/mo revenue | ≈ $161/mo | ≈ $100/mo — saves ~$730/year |
| Sales tax/VAT | Handled entirely (Merchant of Record) — genuinely great | Tax tools provided; you’re the merchant |
The crossover sits around $180–220/month: below it Gumroad’s pay-per-sale is cheaper; above it Sellfy’s flat plan wins, and the gap grows with every sale. One Sellfy fine-print item worth knowing: each plan has an annual sales cap (Starter: $10k/yr), with a 2% overage fee if you blow past it without upgrading — a good problem, but a real one.
what each does well
- Gumroad: fastest zero-cost start in the business; the Discover marketplace can bring you buyers you didn’t earn (at a steep 30% fee); Merchant of Record means VAT/sales tax is entirely their problem. The company itself had a wild 2025 — it open-sourced its code and runs famously lean — but the product remains active and maintained.
- Sellfy: a real store you control — custom domain, themes, embeddable buy buttons — plus built-in email marketing (with cart abandonment on Business+), instant payouts to your own Stripe/PayPal, free migration help, and the POD catalog. No marketplace though: you bring the traffic.
our take for POD people
If you’re reading this site, you’re probably not digital-only — and that makes the 2026 answer unusually clean. Start your merch on marketplaces like Etsy (our step-by-step guide), and when you want a standalone store that sells your ebook, your course, and your shirts in one place, Sellfy’s 14-day free trial is the simplest all-in-one — with Shopify as the heavier-duty alternative when you outgrow it. Keep Gumroad in your toolkit for exactly one job: launching a cheap digital product this afternoon with zero setup.
New to print on demand? Grab the free 2026 Starter Guide first.
Pricing and policies verified July 2026 against Sellfy’s and Gumroad’s official pricing pages, help centers, and public roadmap. Platforms change fees often — confirm before committing.
