Build In Public

Building the Underfoot & Co print-on-demand store from zero, in public — real steps, real numbers.

Build In Public | Print On Demand

Underfoot & Co, Day 90: Still No First Sale. Here’s the Next Thing.
October 13, 2026September 25, 2026

Ninety days into building a print-on-demand store from zero: no sale yet, a missed goal, a blocked traffic channel, and a three-week pause when life got in the way. What we got wrong, and the one rule that survived.

Read More Underfoot & Co, Day 90: Still No First Sale. Here’s the Next Thing.
Build In Public | Print On Demand

we’re starting a print-on-demand store from zero. here’s day one.
July 14, 2026July 25, 2026

We’re building a brand-new print-on-demand store — Underfoot & Co. — from absolute zero, and documenting every step: the niche, the name, the real day-one numbers, and the goal of a first sale within 30 days.

Read More we’re starting a print-on-demand store from zero. here’s day one.